There isn't one screaming message that comes out of this book. 1 Sample This Marketing reviews. I kept telling myself I should finish it because âI already started itâ but I realised that life is too short to read shitty books. It goes much deeper into a thoughtful approach to marketing. Instead, I can see how his lessons play out for real businesses, both large and small. A free inside look at company reviews and salaries posted anonymously by employees. - The Financial Times I didnât learn anything from this book because the author writes in convoluted metaphors and gives no guidance on how to apply the concepts heâs trying to explain. It's a solid waste of time. All rights reserved. It's time for marketers to stop lying, spamming, and feeling guilty about their work. One of the most important steps he describes is to identify your “smallest viable audience”. Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars.He writes the most popular marketing blog in the world and speaks to audiences around the world. He doesnât land his ideas and the book itself reads like a collection of short notes that heâs put together on a napkin while seating at a restaurant. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. You can see my copy in the photo above. Someone at my day job recommended This is Marketing by Seth Godin (Portfolio, 2018). A game-changing approach to marketing, sales, and advertising. I might consider finding someone who will read the text and then distill its lessons, best practices, and philosophy for other functional areas. This is Marketing Book Summary explores the type of marketing that works in the 21st Century. I generally enjoy Seth's writing, so thought of listening to his latest book on Audible. This author has a knack for taking complex ideas and boiling them down to their essence. It's clear that he knows marketing, but he's too coy to get his point across to the general masses. It's not limited to marketers though. He doesnât land his ideas and the book itself reads like a collection of short notes that heâs put together on a napkin while seating at a restaurant. You have to unearth the points from a large heap of mismatch narration & the weird, thoughtless way it was compiled. Just a moment while we sign you in to your Goodreads account. In This is Marketing, Godin encourages marketers to focus on their “smallest viable market”—a tribe that benefits from and cares about what we are offering. It was going to be a double treat as Seth himself was the narrator. Refresh and try again. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. by Penguin, This is Marketing: You Canât Be Seen Until You Learn To See. This leads you towards, “Doing work that matters for people who care.”. Instead, it challenges you to think more carefully about the people you want to reach and how to reach them to let them know what you have to offer. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. This Is Marketing is a must-read. We are big fans of Seth Godin at IDRsolutions and you can read our thoughts on some of his previous books.. Like his other books, Seth Godin has again been successful in inspiring millions by presenting the core of his marketing wisdom in this book or shall I say a ‘guide’. He’s trying to shift how we think about and “do” marketing. Loved it. NOTE: You can learn more about Conversational Copywriting, and our course, here…. This book felt like a chore to read. Seth Godin's Blog on marketing, tribes and respect. He believes marketing can be better than that. IT IS ZERO PERCENT WORTH YOUR MONEY! There were small tid-bits of info that made me think âMaybe this is where the book gets betterâ (particularly some of the case studies he uses to illustrate the point heâs trying to make) but that notion was ephemeral. Here are a bunch, with new ones arriving regularly. It goes much deeper into a thoughtful approach to marketing. But what does it take to get big? This is the first book by Seth that I've read and although there are some genuinely original and solid ideas in there, I often struggled with fluff. Overall, though, a good message for people who think vanity metrics and junk marketing are a âgood idea.â (Theyâre not, and Seth does explain why well.). Should've been titled "This is terrible." Thereâs no continuity, no consistency, no complete explanation of any one concept. This book felt like a chore to read. I didnât learn anything from this book because the author writes in convoluted metaphors and gives no guidance on how to apply the concepts heâs trying to explain. It's a more caring approach than most traditional books on marketing. Free delivery on qualified orders. Took me forever to finish this. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. It's not limited to marketers though. I don't actually know that much about marketing so i can't say how good this book is with any authority, but as someone who is /starting/ to have an interest in it, it seems a good introduction and i learned a lot. This is a kind of philosophy for the intelligent and ethical marketer. This book is a collection of vague, half-formed generalizations you've heard better explained elsewhere. Should've been titled "This is terrible." 11 Feb. However, the book as a whole is horribly disjointed. We’re trying a new tool that makes it easy for people to submit a short video review of my new book.. They don't just make noise; they make the world better. February 1, 2019 Emily. The more, the better. To maintain a lasting business, you need to offer a … Thousands of followers, clients, or views are still seen as the gold pot at the rainbow's end. I was expecting more. As I’m sure Seth anticipated, I love what he’s teaching. This truly is marketing in this day and age. Goodreads helps you keep track of books you want to read. Not everyone likes to read, has the time to read, or appreciates being told they have to read something for work. Now check your email to confirm your subscription. Seth Godin is a bestselling author, entrepreneur and agent of change. It really is about much more than marketing. The 3 Videos explain why conversational copywriting works so well, and how to find and develop your conversational voice. Posted at 13:50h in 4.0 Leadership, Worthy books by Christy Geiger. The Marketing Review. Marketing is the generous act of helping someone solve their problem. You can find the interview here. This is a book about roots. Review " This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." I gave up at the last 20 pages, I just couldn't finish it anymore. Seth is a strong thought leader for our times. The old-school approach to marketing is about creating a product or service, identifying a “target” audience, and then trying to push what you’re selling into people’s lives. Read this is marketing: you can& reviews, rating & opinions: Check all this is marketing: you can& reviews below or publish your opinion. Read This is Marketing: You Can’t Be Seen Until You Learn To See book reviews & author details and more at Amazon.in. Seth encourages marketers to stop and really think about what they're doing. If Seth Godin's All Marketers are storytellers was a stellar book, this one is pure garbage. I’m fascinated by the motivations behind people’s actions. Buy It, Read It And Implement What You Learned. And, as always with Seth’s books, he spoils us with a ton of short case studies and stories. It's like he threw together a bunch of blog post DRAFTS and called it a book, banking on his name recognition and popularity. In that world, marketers want to win… even if that means the customer loses. It's time to stop confusing social media metrics with true connections. Be sure to find out more about the Conversational Copywriting Course itself. And we’re trying something new: Your reviews, on video. The glowing reviews are all from starry-eyed marketers who thought they'd get to meet/interact with Seth by reviewing it well! 2 Replies. learn more about Conversational Copywriting, and our course, here…. Seth Godin's "This Is Marketing" is the only marketing book that matters. This Is Marketing: You Can’t Be Seen Until You Learn to See, presents a new age approach to REAL marketing. Instead, focus on the people you can serve best. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. I did get some takeaways from it but didn't feel it had much to offer all in all. He also shares the strategies you can apply to achieve this goal, and the tactics you can deploy to move things forward. If you’re a marketer, I think you should definitely get a copy of This Is Marketing. I kept telling myself I should finish it because âI already started itâ but I realised that life is too short to read shitty books. Book Review: This Is Marketing by Seth Godin. If you’re a Conversational Copywriter, consider it required reading. The … Effective marketing now relies on empathy and service, not selfish mass spam. This Is Marketing: You Can’t Be Seen Until You Learn to See, perhaps best described as the “magnum opus” of marketing genius, Seth Godin, guides readers through Godin’s most important teachings, presented in a timeless fashion that is likely to preserve the work’s real-world applicability for … Find helpful customer reviews and review ratings for This Is Marketing at Amazon.com. I’ve covered just my take on what I see as Seth’s goal with this book. Tribes, Purple Cows. It's a no from me. It's like he threw together a bunch of blog post DRAFTS and called it a book, banking on his name recognition and popularity. Great marketers don''t use consumers to solve their company''s problem; they use marketing to solve other people''s problems. Maybe take away the hoops. I love that he does that, because it means I don’t have to do “book learning”. I really expected a lot from this book considering how much it's been fawned over. Wow, I am sorry to say but this is honestly A HORRIBLE book. This isn't a book with tips on how to grow your social media following. It's time to stop wasting money on stolen attention that won't pay off in the long run. Donât believe anything less than the five star reviews, his book is incredible. It gets quite repetitive, explaining the same ideas in slightly different ways from chapter to chapter. By just reading what you are going to learn from this book itself you can see the potential and the value you are going to get from this book. Sign up, confirm your subscription, and we'll get you started. Seth is working to change the concept of marketing, that marketing is an important agent for good in the world. A short review of Seth Godin’s new book, This Is Marketing. Perhaps someone else might enjoy this book it but itâs definitely not for me. This is Marketing teaches readers how to promote products that are tailored for specific segments of society. Well thumbed and with plenty of pages and paragraphs marked along the way. This is Marketing: You Can't Be Seen Until You Learn To See. Marketers offer solutions to problems other humans have, and help them move forward. Give me tangible tips, not proverbs. “Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action.”, “Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us.”. This Is Marketing challenged my perception of the modern world of marketing and gave me some good building blocks for moving forward. On the other hand, those concepts felt so widely varied that it was difficult to find a thread or theme that wove the entire book together. Here’s more of what’s new from Seth… And here’s a live presentation, recorded at AdWeek NY, courtesy of PPAI: PPAI talk. find out more about the Conversational Copywriting Course itself. The one thing that stood out as a negative for me was that he didn't seem to carry out the case studies properly - he doesn't talk about the why or the how, so the case studies fail to do what they should. It's a more caring approach than most tr. Forget about going after everyone. Amazon.in - Buy This is Marketing: You Can’t Be Seen Until You Learn To See book online at best prices in India on Amazon.in. We talked about a lot of things, including Conversational Copywriting… and his new book, This Is Marketing. On the one hand, there were a number of helpful concepts. Instead, it challenges you to think more carefully about the people you want to reach and how to reach them to let them know what you have to offer. Weâd love your help. Not many specific and actionable tips, but it's not that kind of book. Seth encourages marketers to stop and really think about what they're doing. I'm sure there were some important tidbits of marketing advice in this book, but it's so full of generalities and aphorisms that you can't find them. Why? Book Review: This Is Marketing by Seth Godin. The book’s content seems a far cry from traditional marketing advice. He was kind enough to send me a proof copy of the book, so I’ve had some time to work my way through it and digest its lessons. He understands communication and culture. This book summarizes the current state of marketing according to Seth Godin. It's more like a collection of observations about marketing rather than any sort of explanation or aid in understanding. I suppose that's the risk you run when you dive into an entire subject. Instead of getting depressed, get creative. Here’s the Marie Forleo interview: We’ll be relaunching The Marketing Seminar in June. Here's everything you probably don't know about marketing from bestselling author, Seth Godin. A few months ago Seth Godin was a guest on this blog. But as you can imagine, the scope of Seth’s book is a lot broader, and deeper. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. And that leads to average. The book’s content seems a far cry from traditional marketing advice. This Is Marketing (2018) begins with a provocative premise: the landscape of marketing has dramatically shifted in the past few decades, but we haven’t updated our thinking about it accordingly. I'd like to receive the free email course. A lot of the ideas resonated with me. If you're a start-up or a small to medium sized company looking to create a razor sharp, actionable marketing strategy and supporting ad campaign, look no further. This is Marketing shows you how to do work you''re proud of, whether you''re a tech startup founder, a small business owner, or part of a large corporation. Customers are selfish. I have been a practicing Marketer for the last 8 years and reading this book really helped to simplify and expand on issues I encounter on a daily basis. My answers to 4 common questions about Conversational Copywriting. I'd rather read a bit of Chomsky than do this book, I always feel like thereâs a level of personality in Godinâs books that just doesnât mesh with mine. To mediocrity. For me, this is his most important book since Permission Marketing. A marketing review is a simplified assessment of your activities and how they are helping you achieve your goals. Marketing in five steps ; The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about. There isn't one screaming message that comes out of this book. Mass marketing is about trying to please everyone. Respect for your readers lies at the heart of conversational writing. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permissio. This I Know is sensible marketing and sales theory packed with concrete examples from a marketer with decades of experience. Godin writes in pithy, one-sentence paragraphs that rarely have any transition to the next paragraph. From your first memories to the moments before you began to read this book, you have been inundated by marketing. 100 Reviews Found. This is a great book for anyone working in or interested in the marketing world. We talked about a lot of things, including Conversational Copywriting… and his new book, This Is Marketing. This is marketing Book Review.